The strand blog

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to our holiday hairtopia: a dreamy destination where gift...read more

12 halloween hairstyles for last-minute looks

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major impact...read more

a scalp detox must-have for happy hair and scalp

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, SPF, and repeat...and that’s if you’re not...read more

mask mixing 101

So, your strands are in need of a little extra TLC…mask and you shall receive! Whether you’re craving hydration, damage repair, or a boost of...read more

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration. How could we not? It’s the...read more

meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program 

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequities within the beauty industry, we knew we needed to do...read more

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

spray your way to help HairToStay

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free detangling primer is now available in NEW limited-edition packaging. For every bottle...read more

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer too....read more

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more

amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Planet Positive at Sephora! As a friend to the...read more