the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we can’t control the weather, we can help control the inevitable frizz that the muggy weather can cause. Our smoothing collection is made up of four (and counting) star players that help us fight off humidity, heat, and frizz, while giving us the silky-smooth hair of our dreams. Keep reading to learn more!

fight frizz with amika's smoothing collection

·       velveteen dream smoothing shampoo: Wash your way to the smoothest hair of your dreams. Formulated with time-released humidity protection, this smoothing shampoo leaves strands feeling silky, soft, and frizz-free.

·      velveteen dream smoothing conditioner: The velvety soulmate to our smoothing shampoo. Also formulated with time-released humidity protection, this conditioner leaves strands feeling hydrated, silky, and frizz-free.

·      the shield anti-humidity spray: This lightweight, invisible heat-protecting spray is clinically proven to protect hair against frizz and humidity for 24+ hours.*

·      velveteen dream smoothing balm: This styling balm is ideal for dry and frizzy hair. Infused with conditioning polymers and wild cherry bark extract, this smooth-inducing balm protects hair from 450°F heat and locks in softness so humidity can’t undo your ‘do.

 

*Clinically tested for heat and humidity protection.

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your frizz-fighting routine

  1. Your smoothing routine starts in the shower with velveteen dream smoothing shampoo and conditioner. Massage a quarter-sized amount of shampoo through wet hair focusing on the roots, then rinse. To get the best out of your hair wash routine, we recommend double cleansing, then fully rinsing out. Next, apply the conditioner from mid-lengths to ends and let it sit for two to three minutes. Rinse thoroughly. Finish your shower off with cool water to seal in moisture and close the cuticle.
  2. Once you’re out of the shower, towel-dry your hair so it’s damp. Apply a small amount of velveteen dream smoothing balm to hair, then heat style as desired.  
  3. As a prep + protect step prior to heat styling, spray the shield anti-humidity spray to hair as a style-extender and humidity blocker. 
  4.  Enjoy the smoothest hair of your dreams!  

 

What’s your favorite smoothing product? Let us know in the comments!  

@amika