the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

how to find the right mask for your hair type

Just like skin, everyone’s hair is different. What works for you might not necessarily work for someone else. But when it comes to your hair routine, it’s crucial to introduce some sort of mask or deep conditioner, no matter your hair texture, to infuse moisture back into the hair that is lost from washing and styling. Well, have no fear. We have three different types of masks that should cover all of the bases. Keep reading to find out which mask is right for you and your hair type.

soulfood nourishing mask

Have some extra time to clean, take a long bath, or do a workout routine? Apply the soulfood nourishing mask, do your little activity, and BAM. You’re now on your way to healthy, soft, and conditioned hair. This mask takes about 10-20 minutes to work its magic, so we suggest this if you have the luxury of time. This mask contains jojoba seed oil that deposits into the cuticle surface to create the look and feel of stronger hair. It also contains vitamin c, which assists in the reduction of free radicals. And of course, it’s free of sulfates, parabens, phthalates, gluten, mineral oil, petrolatum and artificial colors. And, keratin-treated + Brazilian-treated hair, rejoice! This is 100% safe for you to use.

flash instant shine mask

Remember that little time thing we mentioned above? Well, if you’re looking to get all of the amazing benefits from a mask but are extremely short on time, try out our flash instant shine mask. This mask will make your hair shiny, soft, and manageable in about 60 seconds. This mask instantly seals the cuticle, while softening and hydrating the hair for a silky, smooth finish. Amino acids and UV filters keep hair color vibrant. This mask contains ingredients like hydrolyzed flax seed for moisturizing, an amino acid complex for strengthening, and merlot red wine extract which provides shine.

kure intense repair mask

Our last mask is for our people that that like do a lot of bleaching, heat styling, or coloring. To boil this down, this mask is for our people with extremely damaged hair that needs some TLC. The kure intense repair mask is an intensive turnaround treatment that restores moisture and promotes healthy looking and feeling hair. With this one, you’ll also need the gift of time, but only around 10-20 minutes. This mask contains shea butter, which is full of vitamins, minerals, and fatty acids that smooths and softens damaged hair. Borage oil is also included, which contains the highest level ever found in a specialty oil of the essential omega-6 fatty acid, which makes hair shinier, softer and more manageable.

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By Becca King, community manager

@amika