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meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and it leaves your hydrated for 5 straight days*, provides superior slip, and features a silicone-free formula. It’s a perfect addition to your lineup if you struggle with ultra dehydrated hair. Let’s dive into the details!  

hydro rush intense moisture mask: the 411

What it does: Infused with squalaneand hyaluronic acid, the new hydro rush intense moisture mask is clinically proven to leave hair hydrated for 5 straight days*, 5x easier to comb, + 5x more hydrated* after one use. Featuring a whipped, luscious texture, this rich treatment leaves strands 4.2x stronger* with 76% less breakage*.  

Who it’s for: Calling all coarse, curly, and oily friends! Hydro rush intense moisture mask is created for low porosity, dry strands that have trouble absorbing moisture. This whipped, luscious treatment mask has a silicone-free formula that allows nutrients to soak into your strands. 

key ingredients

  • Squalane - Proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.   
  • Hyaluronic Acid - Typically a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.   
  • Polyglutamic Acid - Known to promote moisture retention.   

Bio-Fermented Coconut Water - Contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.   

  • Blue/Green Algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.   
  • Sea Buckthorn - One of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. The superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. Even better, our sea buckthorn is sustainably sourced from Tibet!  

how to use hydro rush intense moisture mask

After you’ve washed your hair, squeeze out excess water. Next, apply the mask mid-lengths to ends and comb through to disperse the product evenly. Let it sit for 5-10 minutes, then fully rinse. We recommend using weekly, or in place of conditioner if your hair is feeling extra dry. 

*Clinically proven after one use. 

@amika